Essentials is a mobile planning application. Its main focus features include routine checklists and daily reminders. This app is targeted towards young adults that benefit from written reminders and organizers to prepare for the day ahead of them. Essentials acknowledges its competing mobile applications and seeks to simplify the included features, to better suit a wider range of audience. The target audience may be those that suffer from lack of motivation or those that seek to organize their life plans and reduce clutter.